About Sofon

Sofon provides software-based Quote-to-cash and CPQ solutions for companies with customer specific products and services. We help companies to achieve growth, cost reduction and quality improvement.

Sofon - Complexity simplified!

Guided selling simplifies, accelerates and improves the sales process of customer specific products or services. It helps sales employees to easily and quickly translate customer needs and requirements into professional quotations and orders. It helps potential buyers of products or services to choose the product best fulfilling their needs and to guide the buyer to a buying decision. With Sofon Guided Selling software you can achieve this.

Why Sofon?

Sofon provides software-based Quote-to-cash and CPQ solutions for companies with customerspecific products and services

Sofon helps these companies to achieve growth, cost reduction and quality improvement:

  • More growth in turnover and margin, expansion into new areas or sales channels
  • Reducing product management costs, sales costs and production and delivery costs
  • Higher product quality and customer service

We make complex sales processes of companies repeatable and scalable. This ensures standardization, guaranteed, consistent quality and the ability to do much more with the same capacity.

Sofon aims to ensure that its customers make the broadest and deepest possible use of its solutions in their organisation, so that they get the maximum return from Sofon

Guided solutions

Sofon uses the Guided Selling method. Sofon assists a salesperson or dealer in his work. The knowledge of all relevant departments in organisations is brought together in models in Sofon. Salespersons find out and tap into the specific needs of the customer via a defined question-and-answer model in Sofon. These requirements are automatically translated in the models into the most suitable solution for both the customer and the company.

The benefits

  • Sofon solutions ensures that companies significantly accelerate and improve their processes
  • Salespersons can only sell products and services that the company can and wishes to supply at the price and delivery date agreed upon in advance
  • The production department will supply the exact product or service, as the salesperson has agreed with the customer

With Sofon, companies are strengthening their businesses competitiveness and profit

The Sofon Solutions

Sofon’s software products are not the solution, but form the basis for the solution. At the core of the solution is that the Sofon company uses models to record the knowledge needed for the processes from the first customer contact to the creation of an order that goes into production.

The standard software-based Sofon solutions are designed, implemented and integrated specifically for your company’s products, processes, systems, data and departments.

We have extensive knowledge and experience of integration with other software systems, such as CRM, ERP, CAD and machine control software.

During the implementation phase, our products are gradually being set up in order to connect in Sofon each product group, region or sales channel:

  • The company’s technical knowledge of its own products and services
  • Customers who think in terms of their own specific application
  • Your salespersons and dealers who have contacts with customers but (usually) do not have detailed technical knowledge

With Sofon, the company creates a single system and one truth when it comes to output such as product configurations, calculations, quotations, contracts, orders, bill of materials, routing and deliveries.

Sofon: the step to operational excellence!


Sofon's ambition is to achieve worldwide recognition and be acknowledged as a leading player in the field of services and software with respect to quote and contract management. To accomplish this mission, Sofon is always guided by certain core values. These are the quality criteria that Sofon products and services can be evaluated on.

Customer focus
At Sofon, the customer comes first. The development of our services and software modules are closely aligned with the wishes and needs of our customers. The customer is the most important discussion partner when we define our development agenda.

Integrity, honesty and reliability create the foundation of every relationship we build. We are always looking for a win-win situation with our customers. With the interests of both parties at heart.

Sofon wants to offer realiable solutions that are based on capturing knowledge in models. This information can be easily managed and modified using our software. This allows Sofon to incorporate the maximum amount of flexibility and reliability.

Quality conscious
Quality is essential for starting a lasting partnership with our customers. This means that we focus internally on adjusting our attitude, approach, culture and our work method. This manner of working constantly develops our employees’ skills and improves their performance. In practice, this leads to real changes in behavior.

Groundbreaking results
Sofon encourages itself and its customers to develop further and to optimally use opportunities. Sofon is convinced that only passion and conviction lead to innovative ideas. To do so, an organization must have a strong capacity to learn.

Personal success
Sofon wants to nurture a culture where people can develop and get the best out of themselves. This makes self-confidence a crucial factor. Self-confidence grows especially when you obtain personal success and experience it as such. Important conditions that Sofon provides are clear agreements about personal and business results.

In a collaboration the core values that really reflect their meaning are customer focus, dependability, quality consciousness, personal success and groundbreaking results. And this leads to the team result feeling like it is a personal success. The artistry here is to create an infrastructure where collaboration arises spontaneously.

Stating and communicating a mission is only useful when everyone is ready to be guided by it in their daily actions. Internally and externally. I believe we can only be successful  if we all go for it!

Paul Kimmel,

Mission Statement

Our mission is to offer organizations and companies a helping hand. That is what Sofon aims for. As a supplier of sales support software, we think in terms of solutions rather than problems. Ultimately, our goal is to contribute to higher sales productivity, increased sales win rate and cost savings for our customers. Our customers’ success is our success!

Sofon achieves this using IT for quote and contract management, product configuration and calculation. The challenge that many organizations and companies are faced with is how to rapidly anticipate changing circumstances. And still maintain quality. Achieving this means increasing a competitive position because customers are always provided with the right solution. Sofon consultants make this possible using standard software developed by Sofon.

Quote and contract management

Organizations and companies have to increasingly adapt to the needs of their customers. This calls for specific products and services. Sofon focuses on optimizing and controlling the process of specifying, managing and achieving the customer's needs. This often goes hand-in-hand with increasing complexity to create tailor-made quotes and/or contracts meeting the specifications of the customer.

Customers expect delivered products and services to have a certain quality. However, this is not always obvious for organizations and businesses, because they must deal with ever-changing markets. Sofon offers a solution where knowledge about products and product processes is easily recorded, and can also be accessed – quickly and error-free – when the (potential) customer requests a proposal. This makes it possible to guarantee optimal coordination of the entire “purchase-production-delivery-installation-service” chain.


Sofon provides standard software that specifies all knowledge required about agreements between customers and their business in so called ‘models’. In addition to product information, information is also recorded about conditions that are important for delivery, installation, training and invoicing. The life cycle of quotes and contracts can also be managed. To build models, no programming knowledge is needed, solely knowledge of the relevant business.

Models are built in an evolutionary manner by the client’s model builders or, if desired, by Sofon consultants. This means that we start with a simple preliminary model that evolves using feedback from employees and is improved and developed into the finalized model. This method guarantees an understandable and usable solution. It is a solution that can be constantly enriched with new knowledge to increase in value.

Contact Sofon (NL)

Sofon B.V.
Science Park Eindhoven 5214
5692 EG Son
The Netherlands

  • +31 (0) 40 26 77 199

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Contact Sofon (GER)

Sofon Deutschland GmbH
Fritz-Peters-Strasse 20
47447 Moers

  • +49 (0)208 309 98 55 0

  • +49 (0)208 309 98 55 2

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