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What do you do if your sales representatives require detailed knowledge to make a quotation? That was the challenge facing MarFlex, a developer and manufacturer of electrical deep well pumps for the shipping and offshore industries. The abundance of options and combinations made it difficult for the sales staff to provide an accurate quotation quickly. They often needed the help of the Engineering department. But, these days, Engineering is no longer involved in 90% of quotations that are made.


  • Knowledge safeguarding: when employees leave the company, their knowledge does not go with them
  • Sales staff can utilize technical knowledge
  • Sales and Engineering can focus on their own tasks: 90% of quotations are made without the involvement of Engineering
  • Accurate quotations
  • Improved quotation cycle time
  • Shorter training time
  • Fewer specials
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