Fri-Jado B.V. is active in the food retail and food service markets in the areas of refrigeration, electronics, store computerization and safety. As an all round installation and service company and systems integrator, Fri-Jado operates mainly in the Dutch market. They also export to more than seventy countries. Fri-Jado operates in the market via their own branches in the United Kingdom, Germany, Singapore and the United States. They have a global network of local distributors and service companies. Fri-Jado has been using Sofon Guided Selling successfully for many years as a sales, product and project configurator.