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Wednesday, 08 April 2015 08:00
Published in Press releases

update software AG and Sofon become partners

update.CRM integrates Sofon Proposal and Product Configurator

Vienna, 10 April 2015 +++ update software AG, one of Europe’s leading producers of Premium CRM Systems, is expanding Service Pack 3, its core product update.CRM, with the proposal and product configurator of Sofon Deutschland GmbH. With immediate effect.
The support of the sales process also includes the creation of customised offers, taking products into account that can be manufactured and deliver profitable margins. In order to support this supply chain in its entirety, update software AG decided to integrate the proposal and product configurator of Sofon Deutschland GmbH.

Time saving due to the seamless integration of the Sofon product configurator

The seamless integration of the web-based version of update.CRM was implemented in collaboration. The Sales department can therefore set up and calculate highly complicated product proposals directly from the CRM process, at the customer’s location. The efficient integration enables the direct exchange and processing of data between the systems without leaving the update.CRM environment. Time-consuming information checks with the back office and duplication of data belong to the past.

"The integration of the Sofon solution is a further gain for our customers and prospects. We are adding an important component for the overall sales process to our portfolio. The users of update.CRM have the opportunity to optimize the interaction with their customers", according to VP Product Management Birgit Harthum, update Software AG.

"We are pleased about the partnership with update. The integration of the Sofon proposal and production configurator into update.CRM is a very valuable addition for update customers. This is because it’s a time-saver for CRM users in the office and in the sales field, providing a considerable additional benefit“, according to Marc Weinhold, Partner Manager, Sofon Deutschland GmbH.

About Sofon Guided Solutions

Since 1998 Sofon is a supplier of sales-supporting software under the name Sofon Guided Solutions and is a long-standing market leader in the proposal and product configuration segment. The software assists in the configuration of documents such as quotations, contracts and orders, and facilitates calculation, product and variant configuration, visualisation and document generation in any desired language. Certified and established interfaces guarantee the linkage to many other systems such as ERP and CRM.

Sofon has over 150 customers with approximately 12,500 users in over 50 countries. These include, amongst others, GEA, Knauf, Heras, Novoferm, Fronius International, Jensen Group, Mitsubishi, Philips Healthcare, Carthago and Ricoh. There are Sofon subsidiaries in Germany, the Benelux, Great Britain, Canada and the USA.

About update software AG

update software AG ( was founded in 1988 in Vienna and, with around 200,000 users in more than 1,600 companies globally, is one of the leading European producers of Premium CRM systems. Since the takeover of majority shares by the American Aurea Group the company, as a long-term partner in Customer Experience Transformation (CXT), has focussed itself on supporting customers by offering of service-oriented solutions through sustainable guidance. update software AG is listed on the  stock market in Frankfurt am Main. In 2013 the company achieved a turnover of 33.1 million Euros.

update customers include, amongst others, ALK Abelló, Bawag P.S.K., Daiichi Sankyo, Danfoss, Hansgrohe, Kärcher, MagnaSteyr, Paul Hartmann, Raiffeisen Schweiz, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, Terex Material Handling & Port Solutions, UnicreditBank Hungary as well as the Hamburger Sparkasse and 130 other German savings banks. Update has partnerships with companies such as Atos, Hewlett Packard, Sopra Steria Consulting and with the update hosting partners.

Company contact:        

Sofon Deutschland GmbH            
Centroallee 261           
D-46047 Oberhausen                
Tel : +49 (208) 309 98 55 0   
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